Social Media Marketing:

Businesses want branding and engagement with a community along with traffic. Every business wants a social presence. Social Media marketing has become harder over time with more brands being active on social media and creating a lot of noise. A freelancer that can help companies have a social presence is more needed than ever. Within social media, you can develop expertise in a few platforms and help your clients with a social media strategy.

Paid Advertising (Performance Marketer):

Businesses spend millions of dollars on Facebook Ads and Google Ads. Many freelancers and agencies charge 10-20% of the ad spend to manage campaigns on a platform. This involves ad copywriting, creation of ad images, setting up the campaigns, managing the campaigns, and optimizing them for maximum ROI. People who are good at managing paid campaigns are called performance marketers. The most important skill here is targeting the right audience, communicating the right message (using copywriting), and getting high-quality scalable traffic at a low cost.

Source: https://digitaldeepak.com/digital-freelancing/#more-7627